August 2014

 Why are women always apologizing?

« As a woman who has been called out for apologizing too much, watching Pantene’s « Not Sorry » video made me cringe. It hit too close to home, and that’s the beauty of it. »

Reading these first words makes me wonder why woman are always so embarrassed to be themselves and why we are not that confident about what we are doing.

See the video here: http://youtu.be/rzL-vdQ3ObA

From Grey in New York, the above spot poses the question, « Why are women always apologizing? » Vignettes of women who say « sorry » before making their points.

By framing the ad this way, the viewer is in a critical mind-set when the first woman cuts her own argument down, saying, « Sorry, can I ask a stupid question? »

I do exactly the same! With my parents, boss, boyfriend and my friends. Why?

It’s hard to watch the subsequent women do the same thing. I wanted to shout, STOP IT.

The ad then doubles back, showing the same women, but now they have the conviction and confidence to say what they mean without apologizing beforehand and their point is taken more seriously.

The hair care brand is holding up a mirror to women with the Shine Strong campaign to show how being authoritative isn’t a bad thing. It’s a powerful message and makes sense as a follow-up to last year’s « Labels Against Women. » This spot, from the Philippines, showed how identical behavior by men and women earns them different labels in the workplace. It has been watched more than 46 million times on YouTube.

« We’ve struck a chord in terms of changing gender norms for women, » Kevin Crociata, Marketing Director of Procter & Gamble’s North American hair care business, said of the « Not Sorry » spot: « We used market research to look at what gender norms were holding women back and tried to tap into the most relevant and insightful areas. This problem of saying sorry, it wasn’t just something women in the U.S. were facing but globally. After the success of the first campaign, ‘Shine Strong’ is something we’re committed to as a brand. »

As you’ll see in the spot below, though, the message undercuts itself a bit with some of the women saying, « Sorry not sorry. » This is a hashtag and a song by Glee’s Naya Rivera. It doesn’t really work for the context of the ad; one of the women saying she’s not sorry is hogging the covers. I’m not sorry to say that she should be sorry!

Pantene is putting its money where its mouth is: The brand is also launching the Shine Strong Fund, which seeks to educate and enable women to overcome bias and societal expectations as well as celebrate strong women. The fund is collaborating with the American Association of University Women, underwriting monetary grants and helping college women have access to influential leaders.

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Client: Pantene, Procter & Gamble
Agency: Grey, New York 
© AdWeek


Les femmes les plus puissantes du monde

« Who run the world ? Girls! », chantait Beyoncé. Bien joué : elle se retrouve 17e dans le palmarès des 100 femmes les plus puissantes du monde qu’a publié mercredi le magazine Forbes.

Femmes politiques ou femmes d’affaires, Forbes nous prouve que la gent féminine grimpe de plus en plus en haut de l’échelle du pouvoir.

Les people aussi font partie du club car elles pèsent lourd en termes d’argent mais aussi d’influence sur le monde, comme les présentatrices américaines Oprah Winfrey (14e) et Ellen DeGeneres (46e). Également présentes, l’actrice et réalisatrice Angelina Jolie (50e), les chanteuses Beyoncé (17e), Shakira (58e) et Lady Gaga (67e). Sans oublier les femmes de mode, qui ont bien plus d’impact social qu’on ne le soupçonne : Anna Wintour (35e), les créatrices Diane von Furstenberg (68e), Miuccia Prada (75e), Tory Burch (79e) et le top-modèle Gisele Bündchen (89e).

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Pour la quatrième fois consécutive, la chancelière allemande
Angela Merkel, 60 ans, est la femme la plus puissante au monde.

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 La présidente de la République de Corée du Sud, Geun-hye Park, 62 ans, est 11e du classement Forbes. 

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En quatrième position, la première femme présidente du Brésil : Dilma Rousseff.

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Sheryl Sandberg, femmes d’affaires, féministe et numéro deux de
Facebook, arrive en 9e position.

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Melinda Gates, femme de Bill Gates, arrive à la troisième place du classement. Grâce à leur fondation, les Gates participent au financement de maintes causes à travers le monde dont l’éducation et la santé. 

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Indra Nooyi, la directrice générale et présidente du Groupe PepsiCo perd une place cette année et se retrouve 13e sur la liste des femmes les plus puissantes. 

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L’animatrice adulée des Américains Oprah Winfrey est la première femme du monde du divertissement de ce classement, à la 14e place. 

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Janet Yellen, présidente de la Banque centrale américaine (Fed) est
deuxième du palmarès Forbes.

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Elle est la première femme à la tête d’une entreprise de construction
mobile et pas des moindres : General Motors. A 53 ans, Mary Barra est la septième femme la plus puissante au monde.

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On ne la présente plus. Michelle Obama, first lady des Etats-Unis, est
huitième du classement Forbes. 

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Hillary Clinton est restée trop longtemps dans l’ombre. Depuis que son mari n’est plus à la tête du pays, la secrétaire d’Etat des Etats-Unis monte en puissance et se positionne comme sérieuse prétendante à la
présidence.

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Une frenchie dans le classement ! Christine Lagarde, ancienne ministre de l’Economie et actuelle presidente du Fonds monétaire international (FMI), est cinquième.

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Irene Rosenfeld, la PDG du groupe Kraft Foods, occupe la 15e place du classement Forbes.

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Virginia Rometty fut la première femme à prendre la tête d’une entreprise centenaire, IBM. Elle est la femme la plus puissante au monde. 

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Susan Wojcicki, la PDG du géant Google arrive en 12e position du
palmarès.

© Madame Figaro


Other reasons why the world loves
Mindy Kaling

Mindy Kaling writer, director, actress, comedian, and star.  The issue Southwest Magazine, focuses on ways to show her heart, and how she is getting people to like and trust her.

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Here are some things people love about you: You hear your own music and boogie, march, or break-dance to it however you please. You write wonderful books and TV shows. You sing, you’re accessible and friendly, and you’re beautiful. Wow! Thank you! Those are very nice things to say. Is there a question there? Or do you just want me to agree that I’m awesome?

Here’s an actual question: When writing your character in The Mindy Project, how do you make her lovable? One of the biggest things was giving her a job that allows her to help people. She’s a doctor. She talks to nervous pregnant women, which shows, I hope, that she’s got some empathy. She also pays for her brother’s college education, she doesn’t come from a lot of money, and she works really, really hard. I think those things help the audience connect with her when she’s showing some of her less lovable aspects.

You wrote Steve Carell’s character for about 20 episodes of The Office. Initially he was harsh and unlikable. Why did audiences grow to love him? They needed time to get to know him better. In TV, just like in life, it’s about humans meeting other humans and taking a little while to discover the things they love about each other.

What do you think makes you lovable? More than “lovable,” I hear people tell me a lot—and I find this really gratifying—that they wish I were their best friend. It’s probably because even though I’m chatty, I’m a really good listener.

What do you find lovable in other people? The sense and appreciation that they’re not entitled to anything. I love people who are willing and happy to work hard for everything they want and believe in.

Anything else? A lot of people love cheerful people, but when I think of the most lovable people I’ve known, they’re not the ones who are instantly charming. They’re the ones who get more lovable over time, who have a lot of integrity and are very reliable. Those are the diamonds in the rough. —J. Rentilly.

© Southwest Magazine

Emma Watson: ambassador at the HeForShe campaign in New York

Emma Watson, British actor and Goodwill Ambassador for UN Women, said many smart, important, sociologically informed things during her speech on gender equality at the UN on September 20, 2014.

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Surprisingly, the most important words of Ms. Watson did not have to do with women and girls, but rather with men and boys.

She said:

We don’t often talk about men being imprisoned by gender stereotypes, but I can see that they are, and that when they are free, things will change for women as a natural consequence. If men don’t have to be aggressive in order to be accepted, women won’t feel compelled to be submissive. If men don’t have to control, women won’t have to be controlled.

Ms. Watson tips her hat to a multitude of deeply important social science research in these three short sentences. This research grows in breadth by the day, and is seen as increasingly important by the sociological community, and by feminist activists, in the fight for gender equality.

She doesn’t use the word herself, but what Ms. Watson refers to here is masculinity-the collection of behaviors, practices, embodiments, ideas, and values that come to be associated with male bodies. Recently, but historically too, social scientists and writers from a range of disciplines are paying critical attention to the way commonly held beliefs about masculinity, and how best to do it or achieve it, result in serious, widespread, violent social problems.

The list of how masculinity and social problems are connected is a long, diverse, and horrifying one. That violence, though, is not only targeted at women, girls, and folks who do not fit within the rigid frameworks of heterosexuality and gender norms. It plagues the lives of « normal » men and boys too, as they fight and kill in defense of their masculine honor. Studies have found that the everyday violence within inner-city communities results in rates of PTSD among youth that exceed those among combat veterans.

Looking beyond our immediate communities, sociologists make the case that this insidious link between masculinity and violence fuels many of the wars that rage across our world, as bombs, bullets, and chemical warfare batter populations into political submission. So too, many sociologists see ideologies of idealized masculinity present in the economic, environmental, and social violence wrought by global capitalism.

The ideal of masculinity hurts women economically too, by casting us as the weaker, less valuable counterparts to men, which serves to justify the gender pay gap. It bars us from access to higher education and jobs, by framing us as less worthy of the time and consideration of those in positions of power. It denies us rights to autonomy in our own healthcare decisions, and prohibits us from having parity in political representation. It casts us as sex objects who exist to give pleasure to men, at the expense of our own pleasure and fulfillment. By sexualizing our bodies, it casts them as tempting, dangerous, in need of control, and as having « asked for it » when we are harassed and assaulted.

While the litany of social problems that harm women and girls is both infuriating and depressing, what is encouraging is that they are discussed with more frequency and openness by the day. Seeing a problem, naming it, and raising awareness about it are crucial first steps on the road to change.

This is why Ms. Watson’s words about men and boys are so important. A global public figure with an enormous social media platform and vast media coverage, in her speech she illuminated the historically quiet ways in which idealized masculinity has harmed boys and men. Importantly, Ms. Watson tuned into the emotional and psychological consequences of this issue:

I’ve seen young men suffering from mental illness, unable to ask for help for fear it would make them less of a man. In fact, in the UK, suicide is the biggest killer of men between 20 to 49, eclipsing road accidents, cancer and coronary heart disease. I’ve seen men made fragile and insecure by a distorted sense of what constitutes male success. Men don’t have the benefits of equality, either……Both men and women should feel free to be sensitive. Both men and women should feel free to be strong……I want men to take up this mantle so that their daughters, sisters, and mothers can be free from prejudice, but also so that their sons have permission to be vulnerable and human too, reclaim those parts of themselves they abandoned, and in doing so, be a more true and complete version of themselves.

Brava, Ms. Watson. You simply, eloquently, and compelling illustrated why gender inequality is a problem for men and boys too, and why the fight for equality is also theirs. You named the problem, and powerfully argued why it must be addressed. We thank you for it.

To learn more about the UN’s HeForShe campaign for gender equality, and pledge your support to the cause.

 


Save the Children

 

#savesyriaschildren   #children


Malala Yousafzai learns of Nobel win while sitting in chemistry class

Youngest Nobel peace prize winner says the award signals ‘only the start’ of her campaigning for child education.

Nobel Peace Prize conference at the Library of Birmingham, Britain - 10 Oct 2014
Malala Yousafzai says she feels more powerful and more courageous ‘because this award is not just a piece of metal or a medal you wear or an award you keep in your room’. Photograph: Cyril Villemain/Sipa/Rex

Education campaigner Malala Yousafzai revealed she learnt she had won the Nobel peace prize in her chemistry lesson, as she spoke of her honour at receiving the accolade.

Speaking after finishing the school day at Edgbaston High School for Girls in Birmingham, the 17-year-old said: “I’m proud I’m the first Pakistani and the first young woman or the first young person who is getting this award. It’s a great honour for me.

“I’m also really happy that I’m sharing this award with a person from India, whose name is Kailash Satyarthi. His great work for child’s rights and against child slavery totally inspires me.

“I’m really happy there are so many people working for children’s rights and I’m not alone. He totally deserves this award and I’m really honoured that I’m sharing this award with him.

“We are the two Nobel award receivers – one is from Pakistan, one is from India. One believes in Hinduism, one strongly believes in Islam.

“It is a message to people. A message to people of love between Pakistan and India and between different religions. And we both support each other. It does not matter the colour of your skin, what language you speak, what religion you believe in.

“It is that we should all consider each other as human beings and respect each other. We should all fight for our rights, for the rights of women, for the rights of children, for the rights of every human being.

Support her with Malala website.

 


The Morning Routines of 12 Women Leaders

 

We thrive from the consistency and efficiency of routines; they reduce our deliberation and in turn, our stress. So it is no wonder that these 12 extraordinary women adhere to strict ones.

Each of these women is at the top of her industry. On average she wakes up at 6:03am, she prioritizes breakfast, and dedicates much of the morning to getting her kids up and out. Two of the women here are childless so their wake up times are significantly later. And then there are the empty nesters who tend to wake early as a remnant of the kid years.

While each of their approaches differs, these successful women all view their daily routines in small increments to keep them on track and thriving. Whether it’s the designer, the doctor, the CFO or the media mogul, their morning rituals are a vital ingredient in their secret sauce.

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  1. Stacey Bendet, The Designer

4:45 Wake up and have a bowl of quinoa cereal. I do an hour or so of 3rd or 4th series ashtanga yoga.

6am My little ladies wake up and I make their breakfast—green milk (almond milk with coconut water, banana and steamed baby spinach) and either whole wheat French toast or pancakes. I usually run downstairs to get dressed while they eat and then I get them dressed and do their hair.

8am We leave the house and I drop them off at school on my way to work.

8:45 I’m at the office. I spend the first hour by myself working on design ideas for the day.

Stacey Bendet is the CEO and Creative Director of Alice and Olivia.

  1. Leslie Hale, The CFO

6:30 Wake up and express in prayer how thankful I am to have woken up that day because someone went to sleep that night and didn’t wake up.

6:35 Mentally walk through my priorities for the day. (family priorities, then work)

6:45 Head down to the home gym for a workout and watch Squawk Box.

7:15 Wake the kids and give/get lots of kisses and talk to them about what they are going to do that day.

7:30 Get dressed while continuing to watch Squawk Box.

8:15  Head to the office and listen to local news on the radio.

8:30  Skim the newspaper (WSJ).

8:45  Send at least two networking notes, a follow up note or a new connection note.

9:00 Write down the priorities for the day. I have to get all the mental notes that have been piling up in my mind since I woke up on paper before I forget.

9:30 Start working on that list.

Leslie Hale is the CFO and Executive Vice President of RLJ Lodging Trust

  1. Nell Scovell, TV Writer

6:43 Alarm goes off. No snooze. Pull on John Eshaya sweatpants and clogs.

6:50 Make coffee (fair trade); microwave Zen Bakery muffin (vegan) First breakfast.

6:55-7:15 Check email, Facebook, TalkingPointsMemo, Jezebel while consuming coffee and muffin.

7:14 Computer closed.

7:15-7:45 Make breakfast for family. When producing or directing, I rarely made it home in time to cook dinner so I shifted the focus to breakfast. I make buttermilk pancakes, eggs in a frame, and for over a decade, we have Crepes Thursday. I make the batter the night before (so the flour absorbs the liquid) and then customize for each family member with fresh-toasted pecans, nutella, marshmallows, and bananas.

7:45 Kids are out the door with husband. Clean dishes and pans.

7:50 Back on computer for a little more email and news consumption.

8:15- 9:15 Lifecycle workout (four days a week—other three days are yoga in the afternoon.) I try to only watch TV while exercising and use the hour to catch up on my favorites: Last Week Tonight, The Daily Show, Brooklyn Nine Nine, Orange is the New Black, Broad City and Nashville.

9:15-9:30 Shower, dress, skip the blow dry (too time consuming and hair dries quickly in Southern California.)

9:30 – ? Write, write, write. I’m not on staff at a TV show right now so my work is freelance. My husband calls me an “itinerant worker” because I like to move around, writing in various cafes. Second breakfast. Yes, I’m a Hobbit.

Nell Scovell is a TV, magazine and film writer. She is currently working on the film adaptation of Lean In.

  1. Sally Susman, The Pharma Executive

5:44 My internal clock, without fail, always wakes me 60 seconds before iPhone alarm goes off.

6:00 Check emails and on-line news feeds for any breaking news/issues.

6:10 Shower and dress.

6:20  Drink a quick cup of coffee in my kitchen and spend a few minutes writing…a snippet of a dream, a bit of fiction or a journal entry.

6:45 Peruse hard copy of newspapers (WSJ, NYT, FT, NY Post)

7:00 Leave for office – brisk walk for exercise in good weather and take taxi in bad weather.

7:15  Grab more coffee at the shop beside the office… oatmeal if I feel virtuous and egg burrito if feeling otherwise

7:20  Arrive at my desk…call head of media

7:30 Pull out a legal pad and create a list of the things I want to accomplish that day.

7:45 Dig into the mountain of email.

8am Begin the day’s meetings with any number of external stakeholders, Corporate Affairs team members or Pfizer colleagues.

Sally Susman is Executive Vice President, Corporate Affairs for Pfizer

  1. Shama Hyder, The Social Media Guru

Since I travel internationally for speaking engagements, every day looks a little different. However, when I am in Dallas, this is what my schedule looks like.

7:30 Wake up. I’ll be the first to admit that I am not a morning person. I don’t wake up at 5 am. However, I do focus on making my waking hours productive. I check email and respond to any immediate issues which need addressing.

8:30 Breakfast. I never skip breakfast because chances are with client meetings and shooting in the studio, I often end up skipping lunch.

9:00 Team meeting with my employees where we touch base and brainstorm client strategies. The digital ecosystem moves so fast that every morning our first question is always, “What changed while we were sleeping and how can we best utilize it for our clients?

Shama Hyder is the CEO of The Marketing Zen Group

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