November 2014

MidTerms Election 2014: Black Voters are going to keep their Faith in Obama?


I had a very intersting debate with my boyfriend which is from the States. The fact is significant: only 30% of Americans vote.
Imagine the score for the MidTerms.


Barack is going to have his hands linked for the last two years and I don’t think he will be able to achieve all his hard works.

I truly am surprise to see that Americans are not really involved in their political system. Is it because of the poor choices of the different parties? Is it because talking about politics is not trendy or a taboo? Is it because of their way to think is more about business, family, sport and guns?

What about the American Black population?


Black turnout outstripped white turnout in 2012, when Mr. Obama won every major demographic group — except white men. As the political scientist Martin L. Kilson notes in his recent book, “Transformation of the African American Intelligentsia, 1880-2012,”
Mr. Obama stands at the apex of an African-American political class comprising 10,000 elected black officeholders in cities, counties and state legislatures, 43 members of the United States Congress, a black attorney general, a black national security adviser, black secretaries of homeland security and transportation, a black deputy White House chief of staff for policy, and other black policy makers and administrators. Yet — as Mr. Obama’s critics on the left point out — conditions for black people over all have sunk back to what they had been around the time of Dr. King’s assassination: more than a third of black children are born into poverty; there are more black men in the criminal justice system than there are black men in college; the median income of blacks has fallen; unemployment among blacks remains higher than the national average. As the former New York Times columnist Bob Herbert said, “We know all this, but no one seems to know how to turn things around.”

Once the young Mr. Obama went to Los Angeles for college, and was treated as a black youth by the police, he understood what his brave white mother had made him learn during all those mornings of reading black history before school in Indonesia.

Some people want to say that Mr. Obama somehow isn’t with blacks, because he does not descend from people who were enslaved. He is the son of an immigrant — a Kenyan graduate student who was just passing through. Those who say that that somehow makes him different, or less black, don’t know enough about the violence and oppression of colonialism.

Class doesn’t determine how black people feel about Mr. Obama. Who supports him in black America and who doesn’t is largely a generational question.
Just as my father was jealous of and ambivalent about Mr. Obama, because Mr. Obama had achieved something that blacks of the G.I. Bill generation had not thought possible, so young black people like my trainer miss in the president the performance and tone that historical footage of the civil rights era has subtly led them to expect of black leaders — an impassioned challenger of the system, someone coming from the outside.

New York Times – The Opinion Pages


What history would remembered about Mr Obama?


  • Mr. Obama has accomplished is far from insignificant: He saved us from economic meltdown, he got us out of Iraq and Afghanistan, and he signed the Affordable Care Act.
  • Mr. Obama is criticized for not having done more for black people — not because they are black people, but because they are among his party’s most loyal supporters. Yet many whites resent or are afraid of those moments when the president seems to be taking the black side, speaking from the black point of view. Black people in turn can be frustrated that the black point of view is always ghettoized, never allowed to be, simply, the American point of view — especially when the issue at hand is about social justice. Historically, blacks have looked to the federal government for protection against the doctrine of states’ rights, a euphemism for the reactionary in American politics. But Mr. Obama’s experience in office has shown blacks the limits of executive power.
  • History will remember him as the calm president who steered the nation through dangerous waters.



Tidbit: How Michael Kors Tries to Force Instagram to Do Retail

#InstaKors – Case study


Instagram Kors

The new social tool: Instagram. Have you noticed how you are more connected to this social media than FB?

There’s money to be made for any retailer who succeeds in making Instagram a shopping site. Michael Kors Holdings (KORS) is taking a crack at it, hoping to nudge its 3.1 million photo-swapping followers into making purchases.

The problem facing Kors and other retailers is that Instagram, a Facebook (FB) company, doesn’t make it easy to sell stuff. For all its scale and corporate participation, the photo-sharing platform is still all about photos. The outcry that Facebook set off when it bought Instagram was apparently enough to keep it from messing with that formula. Instagram doesn’t allow text and links and prices and the rest of Web infrastructure that pipes users to a “buy” button.

For a while, the best that brands could do was post a product’s item number in the comment section of a photo. Indeed, the Kors work-around is relatively clunky. First, it has to convince Instagram fans to register for its program, #InstaKors, with an e-mail address. When those fans “like” a Kors photo, the company e-mails them direct links that can be used to purchase the items in the photo. For a modern e-commerce experience, this is a long, annoying detour.

Scott Galloway, founder of Red Envelope and a marketing professor at New York University’s Stern School of Business, said people generally aren’t in a shopping mood when clicking through a friend’s photos or reading Tweets (TWTR). “So far, social and commerce are strange bedfellows,” he explained. That said, engagement rates on Instagram are 15 to 25 times higher than those on Facebook and Twitter, which makes the space particularly valuable for any company looking to make a connection.

What’s more, retailers have little to lose. The magic of social media lies in capturing just what a person wants. Someone who “likes” a bunch of leopard print pants probably intends to buy a pair (or a fifth pair). Kors might as well try to give them a nudge, as long as its cost is as little as a few e-mail blasts.


The tech team at Nordstrom (JWN), meanwhile, has taken a more direct approach. The company hired Curalate, a social analytics firm, to create a platform called Like2Buy, a sort of shadow Instagram portal synced with the company’s real Instagram profile. Everything a Nordstrom fan “likes” is stored on a separate site that looks like Instagram, except the photos carry links to product pages.

At the time of its launch in August, Bryan Galipeau, Nordstrom’s director of social media, said the work-around was the closest thing yet to “delivering a seamless shopping experience.” Beyond tech strategy, however, there is one major difference between Kors and Nordstrom on Instagram: Kors is almost five times more popular.

Indeed, when it comes to the photo-sharing site, the burgeoning fashion brand dwarfs some of the biggest names in the luxury and apparel games, including Coach (COH), Lululemon (LULU), and J. Crew. Even Adidas (ADS:GR) can’t keep up.


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